Owned commerce with marketplace discovery
Build a store buyers trust — and markets can match.
Keep selling on Etsy, Teespring, and TikTok. They still have traffic. But build the source of truth underneath them: your store, your products, your customers, and an Irie Market path that helps shoppers find the right match.
Native builder · Irie Market · Proof-backed listings · Zero platform transaction fees
Rented
platform feed
Owned
market-ready store
4
products
1
match
0
fees
The Problem
Discovery is changing, and rented platforms still own the switch.
Etsy can deactivate your shop tomorrow.
Teespring can change its cut. TikTok can get banned. Every customer who buys from you there is their customer — not yours.
And the next wave of buying will not only be people scrolling. It will be shoppers asking for exactly what they need and discovery tools comparing products on their behalf.
If your product truth only lives inside rented feeds, your brand is harder for that future to understand.
Irie Commerce gives you the owned store, clean catalog, customer list, checkout, and market-readiness layer underneath everything you've already built.
How It Works
Three steps. Then your store is ready for shoppers and smarter discovery.
Build the store
Start with your owned storefront. Use the native website builder to shape the page, header, products, voice, and checkout around your brand.
Make the product truth clean
Products, orders, customers, content, and policies live in one tenant dashboard. The cleaner the source, the easier it is for shoppers and discovery tools to understand what you sell.
Get ready for guided discovery
Irie Market is the proving ground for smarter search, marketplace readiness, and product matching before it becomes a broader public marketplace.
What You Get
Your builder. Your operations. Your market path. Built in.
This is not a template kit or a self-hosted project to copy. It is a managed commerce platform for independent brands that need a real store, cleaner product truth, and a future-facing path into marketplace discovery.
YOUR BUILDER
A real storefront you can shape
The Commerce website builder is the native IrieBuilder editor inside your dashboard. Your header, sections, brand voice, product pages, and checkout all stay under your store.
- ·Owned storefront on your domain
- ·Native page builder inside the Commerce shell
- ·Brand, content, products, and checkout in one place
YOUR MARKET READINESS
Built for the next way people shop
Irie Market is being proven inside Commerce so your catalog can be prepared for marketplace visibility, product matching, and guided discovery without losing your owned foundation.
- ·Tenant market readiness surface
- ·Product truth, proof, and policy signals
- ·Opt-in marketplace path with protected boundaries
YOUR OPERATIONS
The daily work in one dashboard
Run products, orders, customers, content, campaigns, fulfillment connections, and Stripe checkout from one managed commerce dashboard instead of a scattered stack of tools.
- ·Products, orders, customers, and marketing together
- ·Printify and Printful connections where configured
- ·Stripe checkout with zero Irie platform transaction fees
The Platform
More than a storefront. One dashboard carries the work.
Irie Commerce connects onboarding, brand assets, products, creative, marketing, checkout, fulfillment, and market readiness. Add the product once, then the system carries that truth through the store instead of making the operator rebuild it by hand.
Signature workflow
Onboard once. Add one product. Let the whole system move.
Logos, voice, products, variants, content, campaigns, and market signals all share the same source. The merchant stays in control without doing every task from scratch.
01
Brand
02
Product
03
Content
04
Market
PRODUCT SYSTEM
One asset becomes a sellable product packet
Upload a design or product image once and use it to shape apparel, print, digital, drinkware, and general product drafts.
Asset intake, product copy, variants, listing media, inventory, fulfillment-ready product data.
CREATIVE SYSTEM
Creative work starts from the product
Once the product lands, the platform prepares the copy, brand angle, listing media, site direction, blog seeds, and campaign content around it.
Brand Voice, Website Builder, Product Upload Plugin, Content Engine, Articles / News.
MARKETING SYSTEM
Marketing is prepared while the catalog grows
New products can feed email, social, SEO, reviews, discounts, and ad drafts from the same dashboard as the store.
Email campaigns, social posts, SEO engine, review manager, ad campaigns, discounts.
COMMERCE SYSTEM
The daily business stays in one place
Orders, customers, collections, checkout, subscriptions, fulfillment connections, and storefront controls sit under one tenant.
Products, customers, orders, Stripe checkout, Printify, Printful, owned storefront.
MARKET SYSTEM
Products get prepared for buyer matching
Market readiness, proof packets, seller approval, buyer requests, and match signals make the catalog easier to trust.
Tenant opt-in, proof-backed listings, buyer briefs, matches, policy gates.
ONE DASHBOARD
The operator reviews the work instead of rebuilding it
The goal is to reduce the merchant job to the high-value 10 percent: approve, adjust, publish, and keep the brand honest.
Store roles, platform support, billing gates, protected access, zero Irie transaction fees.
Product Proof
See the system behind the promise.
Store setup, product creation, brand voice, campaigns, and market readiness all show up as connected work instead of disconnected tools.
Store command
Dashboard, content engine, orders, and store health in one view.
Product builder
One asset into sellable formats
Brand voice
Brand direction applied across outputs
Marketing
Email, social, SEO, reviews, ads, and discounts
Market readiness
Listings, proof, requests, matches, and policy gates
Why Own It
Your customers. Your product truth. Your market path. Nobody can take it.
One policy change. One algorithm shift. One account review that goes the wrong way. If everything you've built lives on a platform you don't own, it can be gone by Friday. Own the ground underneath your business and make that ground readable.
Rented
- Etsy shop
- Teespring store
- TikTok audience
- Instagram followers
- Facebook page
Owned
- ·Your domain
- ·Your email list
- ·Your customer data
- ·Your product truth
- ·Discovery-ready catalog
- ·Your brand voice
- ·Your store
Irie Market
A marketplace layer built for guided product discovery.
Irie Market is the proof layer inside Commerce: tenant readiness, opt-in boundaries, product signals, and marketplace policy before public marketplace behavior turns on.
The goal is simple: your store should be understandable to humans, search engines, and the shopping assistants customers will use to find the right product.
That means clean listings, clear policies, owned checkout, brand context, and a path into marketplace matching without handing your business back to another rented platform.
Discovery path
Owned storefront
Your domain, checkout, catalog, pages, and brand voice.
Product truth
Titles, descriptions, images, variants, policies, and readiness signals.
Irie Market
Tenant opt-in, marketplace readiness, and protected visibility controls.
Buyer match
Future discovery where shopping tools can compare, understand, and recommend.
Readiness first · public marketplace second
The Founder
I built this for my own shops first.
I'm Corey. I live in New Smyrna Beach, Florida. I was trying to run my own ecommerce ideas with the same limits a lot of small sellers have: not enough time, not enough hands, and too many places where the work had to be repeated.
I was selling on the same platforms you're selling on. I was making products, writing captions, trying to keep up with email, thinking about blog posts, checking orders, and still knowing the customer list and product truth were scattered across tools I did not fully control.
So I built the thing I wanted to use myself: one place where a product could land and the rest of the business could start moving around it. Storefront, product variants, brand voice, content, campaigns, checkout, customers, and market readiness in the same system.
Irie Commerce is the platform I use for that work. I built it to fix my own problems, then realized other independent brands are fighting the same fight: trying to look professional, stay consistent, own their customer relationship, and keep up without doing every task by hand.
Irie means nothing is pulling at you. Nothing is unaccounted for. Your store is running, your products are clear, your customers belong to you, and the next discovery layer can actually understand what you sell.
— Corey, New Smyrna Beach
Pricing
Honest. Flat. No tricks.
Every plan includes the store foundation, builder tools, managed dashboard, and zero Irie platform transaction fees. Move up when you're ready. Not before.
Founder's pricing
Start small. Scale when you're ready.
Flat pricing, no contracts, no Irie platform transaction fees. Pick the tier that fits where you are. Upgrade or cancel anytime from inside the app.
Starter runs the store. Growth helps you grow it. Scale supports multiple brands and deeper production.
100 founder spots remaining
Starter
Best for launching one serious independent store.
Billed $990/yr
After founder spots close: $149/mo
- 1 storefront
- Unlimited product SKUs
- Website builder
- Product upload mockup generator
- Brand Voice Builder
- Content Engine
- Social post drafts
- Email campaign basics
- Market readiness view
- Printify & Printful connection support
- Dedicated onboarding
- Store assistant
Growth
Best for brands publishing, marketing, and optimizing weekly.
Billed $1,990/yr
After founder spots close: $299/mo
- 1 storefront
- Unlimited product SKUs
- Everything in Starter
- Advanced storefront generation
- Email Campaign Builder
- SEO Engine
- Ad campaign drafts
- Irie Market opt-in path
- Review Manager
- Analytics Dashboard
- Custom domain
Scale
Best for multi-store operators and higher-volume teams.
Billed $4,990/yr
After founder spots close: $699/mo
- 3 storefronts
- Unlimited product SKUs
- Everything in Growth
- Campaign content planning
- Advanced market readiness
- API access
- Multi-store support
Founder's pricing is locked in for life. Your rate never increases.
Dedicated onboarding and priority support on every plan. Because the help you need shouldn't depend on what you pay.
14-day free trial. No commitment.
Cancel any time before day 14 and you will not be charged again.
Zero platform transaction fees on every plan. Stripe's standard processing rates apply.
One dashboard · Native builder · Market-ready discovery path
Build the store the next shopping layer can understand.
Don't wait for a policy change or a discovery shift to decide where your product truth lives. Start with the owned store. Build toward the market path.
Build My Market-Ready StoreCancel anytime. Your store, your list, your product truth go with you.